14 Ways to Increase Open Rates

By Cara Wilson The first step towards email marketing success is to achieve a healthy email open rate.  The average open rate in Great Britain is 24 percent. This is slightly lower

5 Tips for Writing Social Media Ad Copy That Converts

By ASHLEY WARD #1: Extend Your Brand Voice to Your Ad Copy Every business needs to have its own voice, one that mimics that of its followers. When users scroll the feed,