Category Archives: Blog

Digital Marketing Strategy vs Tactics

By Waypoint I recently came across this digital marketing strategy vs tactics cartoon which illustrates perfectly the dangers of getting swept up by technology at the expense of the strategy you are

Paid Search Clicks Climb at the End of 2013, as Do CPCs

By eMarketer Decline in impressions a sign of increasing efficiency Advertisers must be seeing a good return on investment from paid search advertising, because Q4 2013 ended up as the biggest quarter