Category Archives: Blog

Keyword Research: 7 Mistakes That Can Ruin Your SEO Plans

By Derek Fraser For anyone who owns an online business or a simple website, SEO is a complete necessity. This is one of the main ways through which search engines can find

Copy and content: What’s the difference, and can they work in harmony?

By Michelle Keefe Reading through a direct response campaign, a consumer likely won’t notice the differences between copy and content. It’s all writing, and it’s all trying to pitch a product. But