Category Archives: Blog

Paid Search Clicks Climb at the End of 2013, as Do CPCs

By eMarketer Decline in impressions a sign of increasing efficiency Advertisers must be seeing a good return on investment from paid search advertising, because Q4 2013 ended up as the biggest quarter

20 Incredible Facts About Email Marketing

For every $1 spent, $44.25 is the average return on email marketing investment (Experian). Study by McKinsey & Company reports that emails prove to be 40 times more effective than Facebook and Twitter