Category Archives: Blog

15 Ways to Improve Your Email Click-Through Rate

By Kristian Bannister Email marketing is a powerful tool to drive customers to your website. But which tactics are best if you want to get more customers clicking through? In this blog post,

14 Ways to Increase Open Rates

By Cara Wilson The first step towards email marketing success is to achieve a healthy email open rate.  The average open rate in Great Britain is 24 percent. This is slightly lower