How to Promote a Website

To Promote a website is an essential part of developing an online presence. Attracting more clicks and more visitors is a top priority of all website owners, and that’s why you need to get serious about website promotion. Once you launch a new website you must grapple with the task of promoting your site to bring in traffic. Here’s an overview of the steps you discover as you learn how to promote a new website:

  1. Create a Powerful Newsletter

Newsletters have been around since the early days of the World Wide Web, and they are still widely used in online marketing. Why? Because they work. The immediate and unmediated effect of great content landing straight into one’s mailbox is a sure way to raise interest and click rates.

But don’t mistake newsletters for magic. You need to work on creating email campaigns that appeal to your user base, otherwise they go right into the trash folder. When you feel confident about your content strategy, get moving and create a newsletter.

  1. Optimize for Search Engines

Ideally, a fair share of your website’s traffic will come from search engine results. It’s a reliable and constant source of traffic that continuously expands your reach to new audiences. To make sure that your content gets featured prominently in search results, you need to enhance your site’s SEO (Search Engine Optimization).

The most important rule of thumb is to make SEO a part of your routine, not something you do only once before you launch the site. Invest time in SEO regularly and you will see the results.

  1. Establish a Social Presence

Social media has made it possible for small businesses and unknown brands to build a growing audience organically, without spending big bucks on advertising. The way content is viewed and dispersed on social platforms makes them an ideal tool for newcomers hoping to break through. But there’s so much content out there! How do you actually grab the attention of your target market? We have a couple of recommendations:

  • Create separate profiles for your website/business and promote the site both on your personal and your professional accounts. Don’t use the same tone of voice and attitude on both, though. It’s important to distinguish the two from each other.
  • Understand which social networks can be beneficial for you – should you be active on Snapchat or is your audience more into LinkedIn? Once you decide which platforms are right for you, develop a sense of the mood and vocabulary that are prevalent there. Otherwise, you might seem out of place and out of touch with your audience.
  • Facebook is the one network that encompasses almost all industries and audiences. When you create your Facebook page you want to aim for a strong start that will give you momentum.
  • Get involved in social communities that are relevant to your field and follow the profiles of people who share your interests, but do so not with the intention of spamming but to create real interactions.
  1. Turn Followers into Promoters

The best method for promoting a website is to get other people to do it for you. Not just because it saves you time and effort, but mainly because it gives you visibility within groups that you may have otherwise not reached on your own, and because real endorsement is always more powerful than acts of marketing.

The key to turning current visitors, followers or clients into ambassadors is simple: keep them satisfied. If they’re happy with what you give them, they are likely to share their experience with friends and acquaintances. But there are also important steps you should take to increase that likelihood even further. For instance:

  • In addition to your work on social platforms, you should make your website “social friendly” by adding widgets and features that encourage social engagement and sharing.
  • Contact followers directly to solicit their testimonials and feature these reviews on your website, as well as on your newsletter and social channels
  • Use explicit Call-to-Actions and ask your newsletter subscribers to forward your newsletters to friends who might like it. You can also tell your social media followers you’d appreciate a Share or Retweet when you promote content from your site.
  1. Make Mobile a Priority

A significant portion of your website traffic will come from mobile devices – that is a fact. Of course, this traffic will only be meaningful if your site is actually optimized for viewing on mobile screen. It’s not enough to just have a domain name reachable from any type of device. You should always aspire to provide your visitors with the best experience you can give them, and mobile web usage is no different.

  1. Learn from Your Site Traffic

If you really want to make the most out of your website promotion, you must keep your fingers on the statistics pulse, track and analyze your incoming traffic so you can learn from it. Going through all the steps we outlined above is important as a first stage. After you apply them, it’s time to see what actually works, where your weak spots are, and where you recognize the highest potential for growth.

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