Copy and content: What’s the difference, and can they work in harmony?

By Michelle Keefe Reading through a direct response campaign, a consumer likely won’t notice the differences between copy and content. It’s all writing, and it’s all trying to pitch a product. But

Why Social Media Marketing is All About Engagement, Not Advertising

By Benjamin Roussey The very core of how businesses interacted with consumers went through a major transformation with the advent of the Internet.

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