5 Tips for Writing Social Media Ad Copy That Converts

By ASHLEY WARD #1: Extend Your Brand Voice to Your Ad Copy Every business needs to have its own voice, one that mimics that of its followers. When users scroll the feed,

Eight Ways to Reduce Search Ad CPA and Boost Conversions

By Chandal Nolasco da Silva    Search engine marketing, specifically paid search, can be the fastest way to generate leads with a positive ROI. The challenge, however, is doing so with a