Four ways to align social media posts with marketing personas

By Tiffany Delmore Many whip-smart brand marketers still find themselves in danger of leaving their actual buyers behind. No matter how confident you are about your own social media marketing skills, we

How to Craft a Brand Positioning Strategy in Four Steps

By Naida Alabata In this hypercompetitive world, where thousands of brands are trying to outdo each other to capture people’s attention and interest, brand positioning is crucial for making a lasting impression