Facebook Getting Closer to Being an Entirely Paid Media Site for Brands?

By Steve Goldner  Surprise! Facebook is about to change the use of its platform for marketers.  Ever hear this before?  “A source professionally familiar with Facebook’s marketing strategy, who requested to remain

Using Big Data Still a Challenge for Marketers

By eMarketer Big data is changing business strategy, but marketers find it difficult to handle the information When KPMG asked CFOs and CIOs around the world about big data and business strategy