In Pursuit of the Perfect Headline: What’s the Secret to Making Your Audience Click?

By Steve Rayson   Make the Reader Care In our sample, the most powerful three-word phrase used in a headline was will make you. Linking phrases such as “will make you” can be

Which Digital Marketing Channels Are Small Businesses Investing In?

By Ayaz Nanji Most small businesses are putting more marketing budget toward social media and websites this year, according to recent research from Clutch. The report was based on data from a