How to Craft a Brand Positioning Strategy in Four Steps

By Naida Alabata In this hypercompetitive world, where thousands of brands are trying to outdo each other to capture people’s attention and interest, brand positioning is crucial for making a lasting impression

5 Proven Ways to Build Customer Loyalty to Your eCommerce Store

By Joanna Kramer In an age where seemingly limitless options are available at every shopper’s fingertips via the Internet, small business owners everywhere are facing a major question. How do you not